Legal Eyes: We’re thinking of rebranding, what steps should we take to protect our new brand?

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" Have you considered domain name registration? This does not guarantee a right to use a trade mark, but because the system operates on a first-come, first-served basis, it makes sense to steal a march on competitors and avoid cybersquatters. " Mathew Healey, Trade Mark Attorney at Bates Wells and Braithwaite

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