Up Smith Creek

Details

by George Smith

Published by The White Lion Press Limited

In Stock

Description

George Smith was much loved and looked-forward to as a columnist of several leading trade journals across three productive decades. The best of those articles are gathered here.

Writing in 'Direct Response' and 'Professional Fundraising' magazines and the cryptically-named 'Local Government News', George rapidly gained a reputation for irreverence, perception, the deflation of pomposities and, above all, fine writing.

He uses and chooses words elegantly, deploying pearls such as scrupulosity, seeping, blather, and a hundred other terms to which you will be unused and by which you will be amused.

Fine writing, sharp insights and delightful humour. For fundraisers and direct marketers there’s a lesson on every page.

‘...some of the funniest, most perceptive and most entertaining editorial ever written about the UK’s emerging direct marketing sector. These articles are politically incorrect, provocative and irreverent – you’ll love them!’
Paul Rowney, founder and publisher, Direct Response Magazine

’George Smith has rare wit; he writes extremely well; he understands better than anyone I know the important art of cajoling money from people for good causes. He makes the rest of us feel our living has not been made in vain. What George has written made sense when he wrote it, makes sense now, and will make sense 50 years from now to those who have the good fortune to come across this collection.’
Drayton Bird, Drayton Bird Associates Ltd, London