Effective Fundraising

Details

by Luke Fitzherbert

Part of the General Starter Pack

In Stock

Description

An essential starter guide for fundraisers, based on one of DSC's most established and popular courses.

It will show you how to break free from the restraints of statutory funding, think creatively and practically about your public fundraising, and be informed and successful in your approach.

The book is in Frequently Asked Questions (FAQ) form.

Examples include the following: - Should we fundraise?
- Are you a registered charity? (and what to do about it, if not)
- Where does fundraised money come from?
- Can you just ask people to give you donations for your cause?
- How do we organise a capital appeal? - How do I manage an events programme?
- What should I say in my letter?
- How can we get a company to fundraise for us?
- How do we get grants from the Lottery? - Why do you not have to fundraise for 'core costs' or overheads?
- How much does fundraising cost?

The book is inspired by - and illustrated throughout with case studies of - fundraisers who have attended the author's Effective Fundraising training at DSC over the course of more than 15 years.

Hundreds of fundraisers have contributed directly or indirectly to the collective wisdom contained within this guide.

The author brings together this wisdom, combines it with his own decades of fundraising experience at all levels, and enlivens it with his no-nonsense, entertaining style.

This book is ideal for newcomers to fundraising, or those with experience of only one aspect of the art. It is aimed mainly at the medium-sized or smaller charity or group, but may be equally valuable for those seeking to fund projects within the largest organisations.