Fundraising Management: Analysis, Planning and Practice

Details

by Adrian Sargeant and Elaine Jay

Published by Routledge

In Stock

Description

This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice.

Much more than a ‘how-to’ guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser.

Fully revised and updated, this new edition of Fundraising Management is packed with examples and case studies from around the world.

It covers every important aspect of the fundraising process, including:

- Planning

- Donor recruitment and development

- Community fundraising

- Corporate fundraising

- Legacy fundraising

- Trust and foundation fundraising

- Legal and ethical frameworks for fundraising

This groundbreaking text has been designed primarily to support students studying for the Certificate in Fundraising Management offered by the Institute of Fundraising, (the courses for which are run in collaboration with the Directory of Social Change) but is a useful text for all fundraising students and professionals.

'Required reading for anyone who is, or aspires to be, a senior fundraising manager.'
Giles Pegram, Director of Fundraising, NSPCC