Quick Guides: Acquiring New Donors

Details

by Graham McKern

Published by Wiremill

Part of the Quickguide series

In Stock

Description

Every organisation needs to increase and renew its donor base.

Graham McKern, an award-winner fundraiser has provided a valuable practical guide to ensure you are obtaining and keeping new donors to your organisation.

What will you learn? How to find new donors, campaigns which will attract them to your cause, how to keep them, evaluating the success of your campaign and much more.

Because Graham is a fundraiser who works for a charitable organisation, he understands the needs of charitable organisations in a very real and practical way.

You can pick up his Guide and plan your campaign, holding it one hand and doing the work in the other.

Chapters include:

- Why Grow or Build a Supporter Base?
- Evaluation Benefits of a Campaign
- Profiles of Potential Donors
- Motivating People to Support Your Cause
- Campaign Methods
- Evaluating Methods and Timing
- Donor Retention
- The Creative Brief
- Goal Setting and Evaluation.