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Details
Fees
£28.99
Published by Jossey-Bass
In Stock
Description
This entertaining, accessible resource identifies successful techniques for marketing to donors and emphases the need to build mutually rewarding long-term relationships.
A chapter on 'the pace of change' surveys recent developments in electronic fundraising, and shows how to separate truly useful techniques from short-term fads. Illustrated throughout with case histories, donor profiles and action points.
Additional Information
- ISBN 978 0 7879 6089 6
- 228x150mm, Hardback
- 300 page(s)
- 2nd edition
- January 2002