Tiny Essentials of Monthly Committed Giving

Details

by Harvey McKinnon

Published by The White Lion Press

Part of the Tiny Essentials Offer

In Stock

Description

This little book explains all you really need to know to justify, start, manage and benefit from monthly committed giving in your organisation.

Monthly giving is perfect for fundraisers because donors love it. They find it easy, convenient and affordable. They can do lots of good just by giving a small amount regularly that they will scarcely miss.

A good monthly giving proposition will attract donors and keep them giving month after month for many years to come.

This book explains why monthly giving is now viewed as the best, most cost-effective way of binding donors to a cause.

The secrets of monthly committed giving are not rocket science. Neither are they complex, expensive, or difficult to implement. They don’t need huge amounts of management and large-scale staff resources. They don’t require complicated technology, or involve substantial risks.

Tiny Essentials of Monthly Committed Giving clearly describes the secrets of monthly giving, what they are and what they require.


'This Tiny book clearly describes the secrets of monthly giving, what they are and what they require.

‘This book strips out the mundane and technical to reveal the real passion and heart behind this important area of fundraising.’
Lindsay Boswell, chief executive, FareShare, UK.