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Using the Psychology of Persuasion to Achieve Outstanding Results
Details
Fees
£26.99
Published by Jossey-Bass
In Stock
Description
How to apply the latest developments in psychology and neurology for better fundraising and influencing skills.
Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using latest techniques developed in the neural and psychological sciences.
He shows how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist.
"…dazzling! This is the most original piece of work I’ve seen in the field of fundraising in years"
Mal Walwick, author and president, Mal Warwick and Associates
"Fundraisers at every level will find Ross’ and Segal’s ideas… both exciting and stimulating"
Lindsay Boswell, CEO Institute of Fundraising UK
Additional Information
- ISBN 978 0 7879 94
- 231 x 160mm, hardback
- 320 page(s)
- 1st Edition
- December 2008