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Published by The White Lion Press
Part of the Tiny Essentials Offer
No one in the world knows more about donor loyalty than Professor Adrian Sargeant. He doesn’t just talk about donors and donor loyalty and he doesn’t just rely on anecdotes from those donors that he has read about or met. His observations are underpinned by detailed research.
In a specialist subject that boasts few experts Adrian Sargeant has studied loyalty professionally, academically, practically and in depth, earning him a reputation that places him at the pinnacle of his field.
Now he presents his findings – just the key issues, just the essentials, just what really matters for fundraisers.
This Tiny book is a distillation of all that donor development professionals need to have to hand if they are to understand and get close enough to their donors to stimulate, nurture and build real, durable loyalty.
'Essential reading if you want to devise a robust retention strategy.’
Richard Turner, Director of Fundraising, ActionAid, UK.
Buy the Tiny Essentials Offer for £ 65
- ISBN 0955399336
- 73 page(s)
- 1st edition
- November 2005