Charity Marketing

Details

by Ian Bruce

Published by ICSA Publishing

In Stock

Description

Charity Marketing is well-established as the market leading guide to developing successful services, campaigns and fundraisers, using tried and tested marketing techniques.

This inspirational book explains how using marketing principles to underpin every aspect of activity can transform not-for-profit organisations to meet, need and achieve their objectives.

Importantly it describes how commercial marketing concepts and theory, adapted to suit not-for-profit organisations, have a fundamental contribution to make to the quality, design and features of services as well as fundraising and campaigning.

Includes:

Part 1: Marketing ideas, tools and techniques.

Part 2: Practical advice on how to implement everything mentioned in Part 1.

Part 3: Relationship marketing and brand new content on how integrating digital communications and social networking can help deliver improved services and campaigns, and drive income in difficult times.

Professor Ian Bruce CBE is founder and President of the Centre for Charity Effectiveness at City University’s Cass


‘Ian Bruce is not just an academic, he knows it because he has done it, and he knows how to write about it.’
Sir Stuart Etherington, Chief Executive, NCVO