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Details
Fees
£18.95
In Stock
Description
This practical how-to guide provides the copywriting training and information many professionals never receive.
Packed with real-life examples and tips, each chapter in Part One tackles a particular aspect of writing powerful and persuasive marketing copy. Upgrade your grammar, sharpen your critical skills, add sparkle with time-tested copywriting tricks and techniques. Learn how to overcome writer’s block and boost your creativity.
Part Two explains chapter by chapter how to write various types of publicity material, including:
- direct mail
- advertising
- website content
- news releases
- articles and features.
Written in an informal, jargon-free style, The DIY Guide to Powerful Publicity will prove a worthwhile addition to any marketing, fundraising or PR professional’s library.
A PR consultant for over 15 years, Moi Ali has written a number of books about public relations and marketing, including The DIY Guide to Public Relations.
Additional Information
- ISBN 978 1 903991 73 2
- 234x156mm
- 144 page(s)
- 1st edition
- January 2006