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Details
Fees
£14.95
Published by Sage
In Stock
Description
A starter guide for organisations in India and other southern countries. Providing all the basics to help develop an effective communications strategy and a plan of action, this book covers the main techniques involved, including: leaflets, newsletters, publications and reports; websites, Internet mailing, video and other audio-visual media; how to get coverage in print and broadcast media; and how to monitor response.
Additional Information
- ISBN 978 0 7619 9819 8
- 242x183mm
- 200 page(s)
- 1st edition
- December 2004