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Details
Fees
£18.95
Published by ICSA
In Stock
Description
This practical, no-nonsense guide for the not-for-profit sector examines the essentials of marketing from understanding your market, product/s and branding, through to strategy and costs, and a whole range of promotional techniques - from advertising and direct mail to publicity and the media. The revision also includes new chapters on the internet and printed promotional materials and more on cause related marketing and public relations. Contains useful tips, real-life true stories and checklists.
Additional Information
- ISBN 978 1 86072 135 4
- 234x156mm
- 236 page(s)
- 1st edition
- January 2001