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Details
Fees
£5.00
Published by Wiremill
Part of the Quickguide series
In Stock
Description
Why a person chooses to support your organisation over another can have a lot to do with your marketing programme and how successfully you promote your cause.
This guide outlines the basic principles of marketing and how you can apply them to your own organisation. Includes:
1. So, What is Marketing?
2. Market Research and Analysis
3. Know How to SWOT
4. Setting Goals & Objectives for your Marketing Programme
5. Developing a Workable Marketing Plan
6. Meeting Customer Expectations & Building Loyalty
7. Is it Working? Evaluating your Marketing Programme.
Buy the Quickguide series for £ 50
Buy QuickGuides: Marketing and the rest of Quickguide series Series for £ 50
Learn more about Quickguide series
Additional Information
- ISBN 978 1 905053 20 9
- 185x245mm
- 24 page(s)
- 1st edition
- December 2004