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Description
When you make a direct mail fundraising appeal, you want to contact as many suitable people as possible. However if you contact people who don't want to hear from you, you could damage your relationship with them, and ultimately the reputation of your charity.
This free download outlines the main considerations for data protection when carrying out fundraising appeals. It also offers guidance on where to go to seek further advice.
If you find the information useful, feel free to copy it or send it to friends.
However, please do not alter or amend the document before sending.