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Details
The tools to form an in-depth legacy strategy addressing ethical and sensitive issues. Identify the full depth, breadth and range of legacy communications, and develop your case for support. For experienced legacy fundraisers.
Duration: 2 days
Book Included: Legacy Fundraising
Aims
To provide participants with a comprehensive understanding of the legacy marketplace and its opportunities and threats for raising funds.
For
Those with some experience of legacy fundraising and responsible for developing a pragmatic and effective legacy strategy.
Learning Outcomes
- Define the legacy marketplace and demographics
- Identify the full depth, breadth and range of legacy communications, and develop your case for support
- Understand the sensitive and ethical framework surrounding legacies
Content
- Developing a cost efficient and effective research programme to plan a sensitive campaign
- Developing the best case for support and legacy vision
- Identifying and prioritising potential legacy prospects
- Assessing risks and benefits of each legacy marketing tactic and methods of communication
- Face to face techniques for group and one-to-one presentations
- Evaluating success – is it possible?
Venues and Dates
London
Charity Centre, Directory of Social Change, 24 Stephenson Way, London NW1 2DP
Fees
Band A £295.00
Band B £465.00
Band C £590.00
[Price Bands]
Band A: Voluntary and community organisations with a turnover of between £100,000 and £500,000.
Band B: Voluntary and community organisations with a turnover of over £500,000.
Band C: Statutory and commercial organisations.
You can also:
Book by post / fax