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Details
The tools to form an in-depth legacy strategy addressing ethical and sensitive issues. Identify the full depth, breadth and range of legacy communications, and develop your case for support. For experienced legacy fundraisers.
Duration: 2 days
Book Included: Legacy Fundraising
Aims
To provide participants with a comprehensive understanding of the legacy marketplace and its opportunities and threats for raising funds.
For
Those with some experience of legacy fundraising and responsible for developing a pragmatic and effective legacy strategy.
Learning Outcomes
- Define the legacy marketplace and demographics
- Identify the full depth, breadth and range of legacy communications, and develop your case for support
- Understand the sensitive and ethical framework surrounding legacies
Content
- Developing a cost efficient and effective research programme to plan a sensitive campaign
- Developing the best case for support and legacy vision
- Identifying and prioritising potential legacy prospects
- Assessing risks and benefits of each legacy marketing tactic and methods of communication
- Face to face techniques for group and one-to-one presentations
- Evaluating success – is it possible?
Venues and Dates
London
Charity Centre, Directory of Social Change, 24 Stephenson Way, London NW1 2DP
London
Charity Centre, Directory of Social Change, 24 Stephenson Way, London NW1 2DP
Fees
Band A £295.00
Band B £465.00
Band C £590.00
[Price Bands]
Band A: Voluntary and community organisations with a turnover of between £100,000 and £500,000.
Band B: Voluntary and community organisations with a turnover of over £500,000.
Band C: Statutory and commercial organisations.
You can also:
Book by post / fax