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Details
Duration: 2 days
Aims
To provide participants with the knowledge and skills needed to create and deploy an Individual Giving Marketing Plan.
For
Anyone responsible for Individual Giving with more than 12 months experience.
Learning Outcomes
- Effectively acquire, retain and develop individual donors exploiting a range of popular communication channels
- Create an individual giving marketing plan including setting appropriate objectives and strategies
Content
- Data management and exploitation
- Targeting the most valuable donors and understanding and meeting their needs and expectations
- Maximising communication channels including Direct Mail, Email, SMS, face to face, telephone, DRTV/radio
- Developing creative and writing copy that gets results
- Planning and managing campaigns Working with in-house departments and maximising third party supplier relationships
- Understanding and using lifetime value models to really understand donor value
NEW
Venues and Dates
London
Charity Centre, Directory of Social Change, 24 Stephenson Way, London, NW1 2DP
Fees
Band A £285.00
Band B £410.00
Band C £530.00
[Price Bands]
Band A: Voluntary and community organisations with a turnover of between £100,000 and £500,000.
Band B: Voluntary and community organisations with a turnover of over £500,000.
Band C: Statutory and commercial organisations.
You can also:
Book by post / fax