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Details
Duration: 1 day
Book Included: QuickGuides: Direct Mail Fundraising
Aims
To provide participants with the direct mail and email marketing skills needed to acquire, retain and develop donor costs effectively
For
Anyone responsible for marketing to potential and existing individual donors.
Learning Outcomes
Maximise both of these essential marketing communication channels
Content
- The features, benefits and applications of direct mail and email
- How and why to integrate both communication channels
- Identifying & understanding your target audience and making your message relevant and appropriate
- Creating propositions, incentives and ‘calls to action’ that get results
- Maximising the creative elements and honing copy writing skills
- Getting a good response rate and making donating easy
- Reviewing campaign results and using analysis to improve future campaigns
Venues and Dates
London
Charity Centre, London,
Fees
Band A £150.00
Band B £230.00
Band C £295.00
[Price Bands]
Band A: Voluntary and community organisations with a turnover of between £100,000 and £500,000.
Band B: Voluntary and community organisations with a turnover of over £500,000.
Band C: Statutory and commercial organisations.
You can also:
Book by post / fax