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Details
For those who need a basic understanding of marketing and practical methods to implement. Includes the marketing mix & toolbox, profiling, segmenting, targeting, good copy, and overview of a marketing strategy.
Duration: 1 day
Book Included: Promoting Your Cause
Aims
To give participants an overview of the role of marketing in an organisation.
For
Those who need to have a basic understanding of marketing and practical methods to implement.
Learning Outcomes
By the end of the course you will be able to:
- Review your current approach and have a greater understanding of the importance of marketing
- Understand the potential impact your approach can have in maintaining, sustaining and developing your organisation
Content
- Overview of marketing in the voluntary and community sector
- The marketing mix and the marketing toolbox
- Defining, segmenting, and targeting your customers
- Basic rules of producing good copy
- The psychology of using images, quotes and text
- Introduction to developing a marketing strategy
Venues and Dates
London
Charity Centre, Directory of Social Change, 24 Stephenson Way, London NW1 2DP
Fees
Band A £200.00
Band B £300.00
Band C £385.00
[Price Bands]
Band A: Voluntary and community organisations with a turnover of between £100,000 and £500,000.
Band B: Voluntary and community organisations with a turnover of over £500,000.
Band C: Statutory and commercial organisations.
You can also:
Book by post / fax