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Details
Practical tools on how to write sparkling copy, and to produce and send an e-newsletter. Explores methods of production, frequency, content, format and hot tips for getting your copy read.
Duration: 1 day
Aims
To give you practical tools on how to write sparkling web copy and to understand how to produce and send an enewsletter
For
Those who are tasked with writing web copy and producing e-newsletters.
Learning Outcomes
By the end of the course you will be able to:
- Identify the different methods for producing e-newsletters
- Describe the method of production of an e-newsletter,what should be in it, and how to get it sent out
Content
- Getting started and the benefits of e-newsletters
- Frequency, content and format
- Writing practice for the web
- Getting your copy read, effective and readable copy for publication on the web
- Advantages of e-news
- Writing tips for non writers and W3C accessibility guidelines
- Hot marketing tips – connect with your audience
Venues and Dates
London
Charity Centre, Directory of Social Change, 24 Stephenson Way, London NW1 2DP
London
Charity Centre, Directory of Social Change, 24 Stephenson Way, London NW1 2DP
Fees
Band A £200.00
Band B £285.00
Band C £375.00
[Price Bands]
Band A: Voluntary and community organisations with a turnover of between £100,000 and £500,000.
Band B: Voluntary and community organisations with a turnover of over £500,000.
Band C: Statutory and commercial organisations.
You can also:
Book by post / fax