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Details
Produce professional literature that will draw the required response from the reader. Bring your examples and current projects for discussion, learn how to balance persuasion, tone and style and include measurable calls to action.
Duration: 1 day
Book Included: DIY Guide to Powerful Publicity
Aims
To help participants understand how to present professional literature that will draw a response from the reader.
For
All those tasked with using literature to promote or explain their services.
Learning Outcomes
By the end of the course you will be able to:
- Confidence to put your ideas into print
- Be equipped to resist the influences of colleagues and bosses alike
Content
- Who reads what?
- Understanding what the reader likes and what they ignore
- Balancing persuasion, tone and style
- Encouraging response, and following through to fulfilment
- Measuring impact and success, understanding brand management issues
Please Note: This is a highly interactive workshop and participants are encouraged to bring examples with them for discussion, including projects currently being worked on.
Venues and Dates
London
Charity Centre, Directory of Social Change, 24 Stephenson Way, London NW1 2DP
Fees
Band A £200.00
Band B £300.00
Band C £385.00
[Price Bands]
Band A: Voluntary and community organisations with a turnover of between £100,000 and £500,000.
Band B: Voluntary and community organisations with a turnover of over £500,000.
Band C: Statutory and commercial organisations.
You can also:
Book by post / fax