Direct and digital marketing, Marketing, Media, Marketing & communications

An Introduction to Social Media

What types of social media are best for your charity? And how can you use them successfully to create more impact and more income?

One day course

From Twitter to Facebook, Instagram to Pinterest, using social media effectively becomes more important for charities every day. Social media is your chance to engage directly with supporters and convince them to take action to support your cause.

This course will answer these questions and many more, leaving you with a solid foundation in how social media works and how to use it in your organisation.

Who should sign up? 

Anyone involved in marketing their organisation who wants to know how to use social media effectively.

What will I get out of it?

  • Learn how to plan and create powerful social media campaigns.
  • Understand more about the ‘big picture’ and social media platforms.
  • Be more pro-active in building communities and delivering positive action.
  • Be confident in the different disciplines and concepts at the heart of social media.

What will it cover?

  • The basics of social media
  • Social media and how it relates to the wider web
  • Popular and rising social media platforms
  • SEO as part of social media mix
  • Understanding how audiences engage with social media
  • Building communities
  • Creating positive action
  • Creating and promoting brand advocacy
  • Social media and fundraising
  • Social media and campaigning

Training schedule

One day course 10.00 - 16.307 Dec 2017

Booking options

Band A

Band A

Voluntary and community organisations with a turnover of up to £500,000.
Band B

Band B

Voluntary and community organisations with a turnover of over £500,000.
Band C

Band C

Statutory and commercial organisations.

Delegate information

By placing this order you agree to DSC's terms and conditions:
Terms and conditions