Finance, Finance & law

The Good Guide to Trading

Is your organisation considering turning its expertise, knowledge and assets into its own funding stream?

Setting up a social enterprise can make a significant difference to your organisation’s independence, sustainability and growth. But it takes hard work and a lot of knowledge.

This guide takes you step-by-step through the process of launching a successful trading arm that works effectively, but also stays within the law.

Who should buy this book?

This comprehensive guide is for charity chief executives, trustees and senior management new to social enterprise who are considering trading as a funding option.

It’ll also serve as an easy to use reminder of the key concepts behind charity trading for those already up and running.

What does it cover?

This guide is simply to use, with tools and case studies to help you along the way.

  • How social enterprise and trading works in the charity sector
  • Consider what your organisation has to sell and how to get ready to sell it.
  • How will commercial trading fit with the rest of your organisation, and within charity law?
  • With a full directory of websites and organisations that will help you on your trading journey.

About the authors

Atul Patel

Atul is the academic leader on the MSc in Voluntary Sector Management and a Principal Consultant at Cass CCE. His particular interests are in management development, strategy development, managing diversity and conducting diversity audits and advising trustees. He is  is a qualified social worker and specialised in work with children and families, spending 16 years in the statutory and the voluntary sector working at all levels of management.

Atul is a co-author of the NCVO publications The Good Guide to Trading, Tools for Tomorrow and Tools for Success, the Class CCE guide to effectiveness for small organisations. He is a trustee of the Whitechapel Gallery and Charityworks.

Rosalind Oakley

Rosalind Oakley is a consultant to charities, not for profit organisations and socially responsible businesses particularly in the areas of strategy, governance and effective and responsible business practice. She works with organisations to help them define and reach their goals and to communicate their success. She works as an independent consultant and in partnership with others.

Rosalind is also Chair of the Board at Charities Evaluation Services and principal consultant at Centre for Charity Effectiveness , CASS Business School.

She is co-author of NCVO’s The Good Guide to Trading.

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Price £25.00

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