Fundraising Series

Legacies (or bequests, as they are known outside the UK) represent a key source of revenue for charities - more than 50 per cent of income in some cases. This unique publication, in print for over a decade now, is a comprehensive guide to the strategy and techniques that fundraisers

Now in its 4th edition, this firmly established title on corporate fundraising is the definitive read on the subject. Everything you need to know is here – from theory to practice, strategy to legalities, top tips to fine detail. This edition has been fully revised and updated with contributions and

Funding from major donors can mean the difference between a charity's success or failure, yet many of us don't set aside the time or resources to find and build relationships with the people whose financial support matters the most. Illustrated with comprehensive case studies and sample correspondence, this book offers

A well-planned marketing strategy has a key role in the execution of a successful fundraising campaign. Peter Maple, now a senior lecturer with South Bank University, wears not only his academic hat but also draws heavily on his hands on experience at a senior level with major charities such as

The second edition of Trust Fundraising outlines a variety of approaches to trusts that will save trustees’ time and ensure greater success for fundraisers by emphasising the importance of research, demonstrating the value of using a personal approach, reinforcing the need for strategic planning, showing how to make an

Raising money for major restoration works, a new building or an endowment which will create a permanent asset for your organisation is a special and particular fundraising art. Capital campaigns require precisely defined, tightly structured fundraising strategies that can radically improve the fundraiser’s chances of success; however, smaller organisations often