Marketing & communications
Whether you need to write good copy, get on the social media train or develop the whole marketing strategy from scratch, we offer a range of programmes to help you get the right message to the right audience in the right way. Or even if you need to brush up your communication skills because you're communicating more now by email or video with colleagues, check out our range of resources below.
This course will help you better understand the media available and how to adapt your messages to maximise the returns from each channel.
Fundraising with Digital Marketing - Online course on Tuesday 20 September
Marketing & communications features and articles
Marketing & communications courses
Zoom
Public benefit organisations need to appeal to and engage with many stakeholders, good communications is vital as it impacts on...
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For those responsible for taking the minutes of their meetings, this course stresses the importance of the minute taker’s role...
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Find out how to go from your first draft to your last draft in the shortest possible time.
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One simple set of skills will make more difference to your organisation, its impact and its fundraising than any other.
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Beginners responsible for developing donors who are seeking to develop their practical digital marketing expertise and knowledge, this course will...
Read more →Management & leadership, Marketing & communications, Strategy and planning, Personal development, Management
Zoom
In this course you will learn how to induct new staff and say goodbye to old staff in an effective...
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Marketing & communications books
Speed Read: Vision, Mission, Objectives
What are vision, mission and objectives? Not a trick question but as the distinctions are...
Speed Read: Storytelling for Impact
Charities have vital stories to tell. This practical guide will help you find, write and...
Change for Better
At last... a book that brings behavioural science out of the academic halls and supermarket...
Speed Read: Writing for the Web
When readers can leave your website with just one click, writing effectively online is one...
Speed Read: Media Relations
The media just aren't interested in charity stories. They only want bad news. If you've...
Speed Read: Interviewing
Your organisation needs the best people to be effective. But are you interviewing candidates in...