Corporate Fundraising 3rd ed.

Details

by Valerie Morton

Part of the Fundraising Series

Not In Stock

Description

This book is now out of stock. The 4th edition of Corporate Fundraising will be available to pre-order from 5 March 2012 and published 28 May 2012. Register your interest at http://www.surveymonkey.com/s/cfr and we will notify you once it is available to pre-order.


With the widespread adoption of corporate social responsibility, fundraisers considering companies as resources need to think in the widest possible terms about the many different ways that they can support a charity.

Successful partnerships with companies can lead to significant financial as well as non-financial benefits for charities, such as awareness, membership generation and provision of expertise.

The third edition of this book provides a detailed account of the practice of corporate fundraising and examines:

- The history of corporate involvement in society

- Various forms of corporate support, and how to approach companies to get it

- Advice on how to choose the right company and strategically manage the relationship

- The evolving field of corporate fundraising ethics

- Case studies, detailing the best practice of corporate fundraising from the perspective of both the charity and the company.

This book will inspire anyone involved in the field of corporate fundraising with the depth and variety of corporate fundraising guidance it presents.

"Whether novice or veteran, this latest edition inspires and offers robust benchmarcks to assess our strategies and approaches."
Paul Farthing, Legacy Fundraising and Corporate Partnerships Director, Cancer Research UK