Writing Better Fundraising Applications 4th Ed.

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by Mike Eastwood & Michael Norton

Part of the The essential Fundraising set

In Stock

Description

This practical workbook will help you produce punchy, effective applications that get results.

Considered the standard text on the topic, this updated edition brings to attention the developments in the application process and changes in what funders are looking for.

Complete with worked examples, this book addresses common mistakes and how to avoid them. The book shows you the ingredients of a good application and how to cost a project.

The new edition includes:
- Online applications
- Examples of funders’ guidelines for the ‘ideal’ letter
- A section on outcome funding
- New case studies and top tips from successful fundraisers


"I have read quite a few books on fundraising, but this is one of the best that I have ever seen.”
Parentline News

"... clear, comprehensive and practical advice."
Book List, magazine of the Citizens Advice Bureaux

'The best book I’ve read on fundraising applications. Indispensible.'
Rebecca Bentham, Fundraiser, Liverpool Cathedral