Legacy Fundraising

Details

by Editor: Sebastian Wilberforce

Published by DSC

Part of the Fundraising Series

In Stock

Description

Legacies (or bequests, as they are known outside the UK) represent a key source of revenue for charities - more than 50 per cent of income in some cases.

This unique publication, in print for over a decade now, is a comprehensive guide to the strategy and techniques that fundraisers need.

It also covers ethical issues, the law relating to will-making, legal pitfalls and how to manage legacy income.

This third edition has been updated to take account of recent developments, for example, in the use of legacy events in place of or in addition to face-to-face fundraising, the role of the internet in legacy fundraising, the 'Remember A Charity' campaign, how to choose an appropriate legacy administration system and advice on how to avoid disputers around legacies post death.

Contributors:
Helen Atherton, researcher; Liz Batten , Crossbow Research Consultancy; Susan Berrington, Director of Development UCL Cancer Institute Research Trust; Matthew Braithwaite, Jonathan Burchfield , Andrew Mortimer and Paul Sutton, Stone King LLP; Crispin Ellison, Legacy Link Consultancy Limited; Stephen George, Fundraising Director, Maggie’s Cancer Care Centres; Eifron Hopper, Head of Legacies, RNIB; Nigel Magson, chairman of Tangible Data; Mark Pincher, Product Development Manager, Smee & Ford, Richard Radcliffe, Legacy Consultant, Smee & Ford; Claire Routley Head of Legacies, Bible Society; Justine Williams, Director of Income Generation, Garden Organic



MEET THE AUTHOR

Sebastian Wilberforce was editor of the two previous editions of Legacy Fundaising – the first detailed study of the technique to be published in the UK.

Sebastian worked as a legacy fundraiser for the Royal National Institute for the Blind in England, and then as a consultant to a range of organisations in New Zealand. He has spoken at conferences in England, New Zealand and Australia.

He also chaired the IoF working group that wrote the first code of practice for legacy fundraising.

We asked Sebastian for his headline advice on legacy fundraising.

TOP 5 FUNDRAISING TIPS

1. Everyone who interacts with your organisation is a potential legator so craft messages specific to each and identify the communication channels for each audience

2. Make sure your website supports legacy fundraising and is consistent with messages used in it.

3. Take care when seeking funding for projects – seek funds for general purposes which give you more flexibility as to their use when you get them

4. Establish a point of contact within your organisation, a legacy specialist, and encourage prospects to make contact to discuss the possibilities

5. Don’t try to shoehorn your prospect into making a will. You’re more likely to get the legacy if you let them set the pace

‘This is a giant of a book. If you want a definitive guide on legacy marketing and administration, this is it.’
Stephen Pidgeon, Tangible
[from the Foreword]

‘A fantastic one-stop-shop. I wish I’d known about this book when I joined the legacy fundraising world five years ago!’
Chris Millward, Legacy Promotions Manager, Macmillan Cancer Support