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Details
Even seasoned fundraisers can feel daunted asking a donor face-to-face for a major gift. Create a plan for the ask which empowers and gives you confidence; use setbacks positively and turn them into ‘maybes’, then a ‘yes’.
Duration: 1 day
Aims
Even seasoned fundraisers can feel daunted at the prospect of asking a donor face-to-face for a major gift. This course will provide participants with the tools to prepare a solid, individualised strategy for each major gift ask and boost their confidence to carry it through.
For
Fundraisers, trustees, and volunteers, both new and experienced, who have the responsibility to ask for major gifts.
Learning Outcomes
- Construct a cultivation strategy individually tailored for each major gift prospect
- Create a plan for the face-to-face ask
- Know how to handle setbacks
- Feel empowered and confident to ‘Make the Ask’
Content
- The power relationship between donor and organisation: a model of mutual investment and benefit
- Stages of donor cultivation: laying the groundwork and knowing the right moment to ask
- Models and tools for planning a strategy and a scenario for the ask
- How to turn ‘no’ into ‘maybe’ and then ‘yes’
- Confirming the gift and cementing the relationship
Venues and Dates
London
Charity Centre, Directory of Social Change, 24 Stephenson Way, London NW1 2DP
London
Charity Centre, Directory of Social Change, 24 Stephenson Way, London NW1 2DP
Fees
Band A £175.00
Band B £250.00
Band C £360.00
[Price Bands]
Band A: Voluntary and community organisations with a turnover of between £100,000 and £500,000.
Band B: Voluntary and community organisations with a turnover of over £500,000.
Band C: Statutory and commercial organisations.
You can also:
Book by post / fax