AI for Fundraisers - Online course

Duration: A one-day course with break and lunchtime (10.00-15.30)

Why come?

AI can help fundraisers generate ideas, improve content and make better use of the resources they already have. Used well, it can create more time for the important human elements of fundraising, including building relationships, applying judgement and telling compelling stories.

This course will help you explore safe and effective ways to use AI to reach more funders. You will practise simple uses of large language models and begin to identify where AI could support your own fundraising work.

Throughout the course, the focus will remain on keeping people involved in checking, shaping and approving AI-generated content.

Who should attend?

This course is suitable for fundraisers at any level.

It is also relevant for anyone working in a charity who wants to develop a strong case for support or explore how AI could help with fundraising communications and applications.

Outcomes

By the end of the course, participants will be able to:

• Use AI to spark ideas and inspiration
• Use simple large language model tools to support fundraising tasks
• Keep people involved in reviewing, shaping and approving AI-generated content
• Identify safe, responsible and data-protected ways to use AI with sensitive information
• Use AI to create more time for the important human elements of a bid
• Begin planning their own practical journey for using AI in fundraising

What will it cover?

The course will explore how AI can support fundraisers to:

• Match projects to funding priorities
• Develop cases for support
• Draft and improve grant applications
• Create donor communications and appeals
• Tailor content for different audiences
• Use AI responsibly when working with sensitive information
• Generate ideas and overcome a blank page
• Decide where AI could add value to their own work

Trainer: George Knight, DSC

Technology

You can take part using a free account with ChatGPT, Claude, Gemini or Microsoft Copilot. Free accounts are suitable for the activities covered during the course, although you may encounter usage limits or have less access to advanced features.

A paid account is not required. Participants with access to paid tools will be able to explore more advanced features for managing documents, completing multi-step tasks and supporting more complex workflows.

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