The Ultimate Guide to Marketing Your Charity 2024 - Speakers

Your speakers for The Ultimate Guide to Marketing your Charity!

Your speakers

Kate Griffith

Designer, DSC

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Kate has been at DSC since 1994. She is the designer at DSC and does everything that is visual, from book covers to conference branding, advertising and online brochures.

The thing Kate loves about working at DSC is that she gets to be creative in so many different ways and seeing how we reach the people that use and benefit from our services.

Alexandra Fearon

Email Marketing Specialist and Founder of Maybe Later

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Alex has been building non-profit online communities that drive real-world change for nearly a decade.

Now she helps purpose-led organisations combine data, storytelling and automation to build email programmes that foster connection with supporters, raise money and help teams ditch digital marketing overwhelm, too

Tereza Litsa

Freelance Marketing Strategist and Trainer

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Tereza Litsa is a freelance marketing strategist and trainer working with nonprofits and purpose-driven brands to help them make their digital communications more purposeful.

With 11 years of marketing experience and 7 years working in the nonprofit sector, Tereza has trained and coached hundreds of nonprofits in digital marketing and communications - from planning a campaign to running ads.

Tereza is passionate about using social media for good and how it can be more impactful. They have been running the #ReclaimSocial campaign for the past 6 years and have received the Digital Woman for Good, Inspiring Communicator, and TechWomen100 awards.

Helen Olszowska

Managing Director, Seashell Collective

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Helen is a freelance writer for Charity Digital about all things digital, with an interest in emerging technology and AI.

She also runs a digital marketing collective called Seashell which has been supporting charities and purpose-led businesses since 2019.

Helen has worked with non-profits for 20 years. She got started in the health and social care sector before moving into human rights as UK Associate Director for Development and Outreach at Human Rights Watch.

Megan Marsden

Senior Strategic Partnerships Manager, Bowel Cancer UK

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Megan Marsden’s biggest passion is finding partnerships where the whole of the charity-company collaboration is greater than the sum of its parts.

As the Senior Strategic Partnerships Manager at Bowel Cancer UK, she has led the charity’s award-winning #GetOnARoll campaign as well as its largest ever corporate partnership with Andrex.

Before joining Bowel Cancer UK, Megan honed her skills in external relations and business development across a range of sectors including in education, disability and welfare-to-work.

Outside of the office, you'll find Megan exploring her Yorkshire stomping ground, soaking up time with her two young children and encouraging everyone to talk about their poo.

Niki Barton

Head of Marketing and Communications, Bowel Cancer UK

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With fifteen years' experience across fundraising and communications in the charity and local government sectors, Niki's led campaigns large and small from earthquake appeals to food waste collections.

She joined Bowel Cancer UK as Head of Marketing and Communications just as the #GetOnARoll campaign launched, and has helped nurture it from a supporter's suggestion to an award winning nationwide initiative, and on to a major three year partnership with Andrex, tackling embarrassment at talking bowel habits.

When not at work she can be found battling the mysteries of baking, or the mysteries of parenting small children. And sometimes both at once.

Athar Abidi

Head of Social Media, Cancer Research UK

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With over a decade's experience in the charity sector specialising in digital and social roles at the British Lung Foundation, Age UK, The British Heart Foundation, RNLI and currently at Cancer Research UK Athar has worked on a huge range of campaigns, social activations and crisis comms challenges.

In his current role as Head of Social Media at Cancer Research UK he oversees social for the main CRUK brands as well as Stand Up To Cancer and Race For Life.

Athar has always maintained a balance between early adoption and a healthy cynicism that has seen him innovate and establish best practise for social media within the charity sector.

Andy King

Fireside Fundraising

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Andy King is an award-winning storyteller. In July 2022, Fundraising Magazine named him ‘the most influential fundraiser in the UK’.

Andy’s passion is helping charities tell their most important stories to those with the power to change the ending. This has led him to kickstart corporate partnerships programmes from a standing start to a value of £450,000 per year in 18 months.

He has also transformed existing approaches to go beyond ‘logo-led’ fundraising with St. John’s Ambulance and UNESCO. Having worked with charities of all shapes and sizes, he is keen to create the tools that will work for you.

Session information: We're bombarded my information all the time: adverts, headlines, emails. Run by the UK's 'most influential fundraiser' according to Fundraising Magazine, this session will give you the insight you need to cut through that noise and stop your supporters ignoring you.

Paul Brollo

DSC Associate Consultant

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Paul Brollo is passionate about language and self-expression. He believes in the power of words to create our reality and in our fundamental right to say what we think and feel.

He also believes we can co-exist with each other while we search for the answers to the most important questions in our lives.

He supports writers at work to know their readers; to be clear about their intentions; and to create understanding and co-operation in their work and lives.

He explores all sides of the debate around gender, language and politics, and he can show you how to exercise your right to speak without infringing on the rights of others.

Rebecca Fitzgerald

CEO & Founder, StrawberrySocial

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Rebecca has over 18 years' experience managing moderation and community management projects for household names including SuperAwesome, Nokia and BBC Worldwide.

She is the founder of StrawberrySocial, a social media moderation agency specialising in brand protection, online safety, and community engagement for charities.

At StrawberrySocial, Rebecca leads a team of experts with the knowledge and skills to protect, moderate and engage with your online audiences 24/7/365. We are proud to work with leading brands and charities including NHS England, NSPCC, Which?, Blue Cross and Samaritans. We offer flexible packages, trial periods and discounts to charities.

Nick Day

DSC Associate Trainer

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With over 30 years’ commercial experience, Nick’s expertise spans both traditional and digital marketing, having worked for a range of global organisations including Royal Mail, British Airways, Nokia, and Sony.

Nick became a specialist in direct marketing through influential ‘client’ and ‘supplier’ roles at Royal Mail including Direct Marketing Manager, Sector Manager for both Travel and Charities and Key Account Manager for Publishing.

In addition to being an experienced marketer, Nick currently tutors for the Oxford College of Marketing and teaches on the CIM Certificate in Professional Marketing, the CIM Diploma in Professional Marketing and the CIM Marketing Leadership Programme.

Nick is an excellent public speaker and is known for delivering engaging and practical sessions on marketing, with multiple endorsements from previous attendees.

Ben Tuck

Director of Strategy, Uprise Up

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Ben is the Director of Strategy at Uprise Up, and specialises in creating effective digital strategies for charities. He is an analytics and planning mastermind and his knowledge of the digital media world is second to none.

He has worked with charities such as NSPCC, Samaritans, Sue Ryder, Dementia UK, Dogs Trust and so many more, and is a true asset to any digital campaign.

John Onion

Managing Director, Uprise Up

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John founded Uprise Up 11 years ago, which is an agency focused on utilising data to make digital work harder for charities.

He also runs the Charity Digital Benchmark, an online tool and community designed to help charities make data-driven decisions on how best to hit their digital objectives.

Diane Barrowsmith

Head of Marketing & Community Engagement, Charity Digital Benchmark

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Diane has worked in-house on end-to-end marketing strategies for both major UK corporate brands such as Currys and Budgens, and local not-for-profits.

She has over 13 years of experience in the field and now brings this to the Charity Digital Benchmark, which is a data-driven community tool, designed to help charities use their data more effectively.