Direct and digital marketing, Marketing, Marketing & communications

Five ways you can improve your digital marketing

The digital transformation has changed the way charities interact with their supporters and donors. Here are five things you can do to keep up!

Be mobile optimised

According to Google “90% of viewers hop from one device to another to complete a task”. It may seem obvious, but make sure your website, blogs and other content are optimised for mobile use. Also ensure you’re font is big enough to read off a small screen, there’s no point having great content if you need a magnifying glass to read it.

Learn to love Google

A significant proportion of traffic to your website would’ve started with a Google search. This means that SEOs are key! Be sure to emphasise the most positive aspects of your work and the service you deliver. It’s pointless having a great website if no-one can find it!

Think quality not quantity

Everyone who works in digital marketing is used to dealing with a deluge of data. The most important stats to analyse are those that illustrate customer interactions. Don’t fixate on volume, the number of email click throughs matters far more than the open rate.

Think social proof

Using social media effectively isn’t about being on as many platforms as possible. If your target audience isn’t likely to be on Instagram don’t get hung up on it. Casting your net too wide can lead to a waste of time and resources that could be better spent focusing on the platforms that work for you.

Don’t ditch offline communication tools

It can feel like the whole world is permanently online. This simply isn’t the case. Some of the world’s best known brands still use offline communication tools such as direct mail. Again it comes back to using the right tools, for the right audience at the right time.

Want to find out more? Join Fundraising with Digital Marketing on Friday 3 April.