Fundraising

New fundraising inspiration: De Bono’s Six Thinking Hats

Shake up your fundraising brainstorms

Have you ever come out of a meeting with a group of volunteers, your fundraising team or a committee and felt like you just haven’t achieved anything? You all went in with the objective of coming up with new fundraising ideas, but you’ve come out with a sense of frustration with the progress being made. If you can relate to this, it might be time to turn to something new to shake up your fundraising ideas.

De Bono’s Six Thinking Hats is a process which can enable you and your team to come up with new initiatives and will give you the tools to hold effective, focussed meetings. Below, we take a look at some ways this technique can assist your fundraisers.

It will help you generate new ideas

As fundraisers, we are always on the lookout for the next Ice-Bucket Challenge or the next World’s Biggest Coffee Morning, which have both made waves in the fundraising world in their own ways. However, getting to that point can be a real uphill struggle. In the circumstances of a meeting or brainstorm, it can be hard for your staff to think both creatively and practically for your charity.

The Six Thinking Hats technique will enable you to involve everyone in your organisation, not just the fundraising team, and allow you to come together to generate new ways to raise money. In fact, it is often the case that those outside the fundraising team e.g. a volunteer, a trustee, or receptionist, who can contribute greatly to idea generation and pave the way for new fundraising concepts to come to life. The technique calls for all to get involved which means your meetings won’t feel stale anymore as you will all be guided by this new approach.

It will motivate your team

No matter the make-up of the group, De Bono’s Six Thinking Hats will ensure everyone is on board and will enhance commitment from the whole team. Rather than your staff half-heartedly supporting someone else’s idea, this system will involve all team members which means everyone has an input into the decisions being made. This will make sure that the whole team is behind an idea which avoids any conflict that may have arisen through traditional fundraising discussions. If everyone in your fundraising meeting has contributed to a single idea, everyone will be pulling in the same direction. In turn, this will allow your campaign to work more effectively and raise more money for your charity.

If you need new ways to come up with fundraising ideas, book your place at our Fundraising Fair and learn about De Bono’s Six Thinking Hats with Jo O’Sullivan

About Jo O’Sullivan

With over 25 years senior management experience across the commercial, not for profit and NHS sectors, Jo is passionate about developing individuals and organisations to help them to reach their full potential. Jo specialises in fundraising strategy, finance, creative thinking, presentation skills and leadership development.