Communications and branding - Online course

Half day online course

Online courses take place via Zoom and include a brief refreshment break.

This course is part of the Building a Successful Organisation series of courses – find out more about booking all 6 dates here.

Duration: ½ day course with break

About

Public benefit organisations need to appeal to and engage with many stakeholders, good communications is vital as it impacts on every facet of an organisation. This course will take you through communications and branding for your organisation.

Who should attend?

Anyone new to communications and branding.

Outcomes

By the end of the course, participants will be able to:

• Identify, develop and communicate the value proposition of their organisation
• Understand and draft a marketing strategy
• Develop and implement a communications plan
• Avoid common marketing and communication pitfalls

 What will it cover?

• Marketing as a skill not a project
• How to identify your key messages, key audiences, and key methods to reach those audiences
• Aligning your message with your purpose
• Learn to create networks of supporters
• Moving from planning to engagement in marketing – what tools, resources, and activities you need

Trainer: Robert Foster, DSC Associate