Fundraising Strategy - Online course

One day online course

Online courses take place via Zoom and include a one hour lunch break as well as brief refreshment breaks.

Digital book (pdf) included in the course price: Fundraising Strategy

Duration: 1 day course with break and lunch time (10.00-15.30)

About

Do you lurch from one fundraising campaign to the next, or are you able to step back and take the long view? The idea of developing a fundraising strategy can be intimidating. This course breaks down the process into manageable tasks. Participants will learn about the key elements of developing a fundraising strategy. We will work through the process of auditing the environment in which you’re fundraising and using the results of that audit to develop objectives, choose a strategic direction and pick the most appropriate tactics for your organisation’s fundraising.

Who should attend?

Anyone who is responsible for developing a fundraising strategy – fundraising staff, senior charity staff, charity trustees.

Outcomes

By the end of the course, participants will be able to:

• to develop a fundraising strategy that’s grounded in learnings from their environment
• Understand how to set appropriate objectives for their fundraising
• Develop a strategic direction for their fundraising
• Choose the most appropriate tactics to deliver their fundraising on the ground
• Discover how to keep their strategy relevant over time

What will it cover?

• Fundraising and organisational strategy
• The fundraising planning process
• Running a Fundraising Audit
• Setting fundraising objectives
• Choosing fundraising methods
• Case for support development
• Understanding impacts and outcomes
• Risk management in fundraising
• Getting buy-in

Trainer: Richard Sved

What previous delegates have said

“Excellent session – great intro to the wide range of considerations needed when developing a fundraising strategy. Clearly presented in a way that will enable me to apply the learning in practise in our charity.” Katrina, Cancestry

 

“Richard delivered an excellent sessions which left me with even more good questions about my own way of working than I came with. Insightful and some great reflective points to consider!”

 

“An excellent session on fundraising strategy — I took away a lot of ideas and benefitted from the presenter’s expertise and colleagues’ willingness to share their practices.”

Book your space and access an exclusive 15% off on DSC publications

Free spaces available

This course is available free, as part of our funding programme from City Bridge Foundation, for small-income London-based charities. Find out more here.