The Essentials of Individual Giving - Online course

One day online course

Digital book (pdf) included: How to Love Your Donors (To Death)

Online courses take place via Zoom and include a one hour lunch break as well as brief refreshment breaks.

Duration: 1 day course with break and lunch time (10.00-16.00).

About

Building viable, sustainable supporter relationships is the key to developing income from individual giving. Effective planning is essential to achieving this. This course will take you step-by-step through the marketing planning process, from identifying supporter needs to developing suitable objectives and effective strategies and tactics to meet them.

Who should attend?

Those who are new to developing income from individual giving and anyone seeking to improve their marketing planning skills.

Outcomes

By the end of the course, participants will be able to:

• Create an outline individual giving marketing plan for you to take away and further develop, including setting appropriate objectives, strategies and tactics.
• Apply the marketing mix in the not-for-profit sector.
• Evaluate your progress and achievements.

What will it cover?

• Completing a marketing environment audit focused on individual giving.
• Setting appropriate objectives to build regular income from individuals.
• Developing and deploying an effective strategy based on appropriate segmentation, targeting and positioning.
• Applying the 7 Ps of marketing mix: product, price, place, promotion, people, processes and physical evidence.
• Creating an appropriate action plan for delivery, including setting timeframes and allocating responsibilities.
• Establishing suitable controls and measures.

Trainer: Nick Day, DSC Associate

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