The Essentials of Individual Giving - Creating an Integrated Marketing Campaign

A lot of us see fundraising as about bid-writing or tendering for statutory grants or contracts.

Two day course

Building viable, sustainable supporter relationships is the key to developing income from individual giving.

Day 1 of the course will take you step-by-step through the planning process, from identifying supporter needs to developing objectives and strategies to meet them.

Day 2 focuses on implementing and integrating marketing campaigns to acquire, retain and develop donors through a range of popular communication channels, whilst meeting the requirements of GDPR.


Who should sign up?

Practising fundraisers with 6+ months experience of fundraising from individuals or anyone responsible for fundraising from individuals.


What will I get out of it?

  • Create an outline individual giving marketing plan, including setting appropriate objectives, strategies and tactics.
  • Develop the skills required to implement a range of marketing communication activities to acquire, retain and develop individual donors using a range of popular digital and print channels.
  • Better understand what makes attention grabbing creative and how to write interest holding copy that can deliver the desired action, across a range of communication channels.


What will it cover?

Day 1:

  • Completing a marketing audit focused on individual giving
  • Setting appropriate objectives to build income from individuals
  • How to deploy an effective strategy based around segmentation, targeting and positioning
  • Applying the 7 Ps of marketing mix: product, price, place, promotion, people, processes and physical evidence

Day 2:

  • Using internal data effectively and complying with GDPR
  • Exploiting data from external sources, such as list brokers and profilers
  • Creating effective content marketing for digital channels, including: email, web and social media
  • Creating effective print marketing, including: direct mail, inserts and off-the-page
  • Top tips and key considerations for achieving integration across the marketing communications mix

Training schedule

Day one 10.00 - 16.306 Nov 2017
Day two 10.00 - 16.307 Nov 2017

Booking options

Band A

Band A

Voluntary and community organisations with a turnover of up to £500,000.
Band B

Band B

Voluntary and community organisations with a turnover of over £500,000.
Band C

Band C

Statutory and commercial organisations.

Delegate information

By placing this order you agree to DSC's terms and conditions:
Terms and conditions