Fundraising, Individual donors, Funding sources

The Essentials of Individual Giving – Planning for Success

This beginner’s course will take you step-by-step through the marketing planning process, from identifying supporter needs to developing objectives and strategies to meet them. Building viable, sustainable supporter relationships is the key to developing income from individual giving. Effective planning is essential to achieving this.

One day course

Building viable, sustainable supporter relationships is the key to developing income from individual giving. Effective planning is essential to achieving this and the first part of our programme will take you step-by-step through the marketing planning process, from identifying supporter needs to developing objectives and strategies to meet them.

Who should sign up?

Those who are new to developing income from individual giving and anyone seeking to improve their marketing planning skills

Aims

  • Create an outline individual giving marketing plan to take away and further develop, including setting appropriate objectives, strategies and tactics
  • Understand how to apply the marketing mix in the not-for-profit sector

Content

  • Completing a marketing audit focused on individual giving
  • Setting appropriate objectives to build income from individuals
  • How to deploy an effective strategy based around segmentation, targeting and positioning
  • Applying the 7 Ps of marketing mix: product, price, place, promotion, people, processes and physical evidence
  • Creating an appropriate action plan for delivery, including setting timeframes and allocating responsibilities

Methodology

Interactive trainer led sessions, case studies and group exercises

Trainer: Nick Day

Training schedule

One day 10.00 - 16.301 May 2020

Booking options

Band A

Band A

Voluntary and community organisations with a turnover of up to £500,000.
£299.00
Band B

Band B

Voluntary and community organisations with a turnover of over £500,000.
£399.00
Band C

Band C

Statutory and commercial organisations.
£499.00

Delegate information


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Terms and conditions