Using Data to Improve Engagement - Online course

Half-day online course

Duration: ½ day course with break

About

Data is the evidence that we use to convince people that our activity has genuine impact.

In this hands-on, practical course you’ll learn tried and tested techniques for creating engaging data communications for reports, slide decks, websites or social media. Appropriate presentations of quantitative or qualitative data are proven to be more effective at engaging audiences than simple text or tables of numbers.

Who should attend?

Anyone who is presenting data to stakeholders and wants to improve the clarity and impact of their communications, regardless of the software they’re using, in particular practitioners or staff newly qualified or new to their job role.

Outcomes

By the end of the course, participants will be able to:

• Identify and express key insights from their data.
• Understand how to assess the needs and data literacy of different audiences.
• Understand how and when to use different types of charts and infographics.
• Have an overview of common data presentation pitfalls, and how to avoid them.

What will it cover?

• Communication and engagement: Understanding your audience
• Industry best practice, and discussion of good (and bad) examples.
• A simple framework for identifying the Audience, Story and Action.
• Identifying the right chart, graph, infographic or other visual style.
• Incorporating qualitative data and case studies alongside quantitative data.
• Tailoring visualisations for different types of communications.

Trainer: Robert Foster, DSC Associate

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