Fundraising

Winning Major Gifts

Securing major donations isn't about sitting and waiting for them to fall from the sky. You need to go out and get them.

One day course

Book included: Major Donor Fundraising

This course covers everything you need to know to research, apply for, convince and secure those big-money donations that can make a substantial difference to your organisation.

You’ll learn how to structure a major gift strategy, as well how to design a ‘friends’ scheme to nurture and involve those who have made a major donation or who might do in the future.

Major gifts are not about luck: you need to make the magic happen.

Who should sign up?

This course is for those new to major donor fundraising.

What will I get out of it?

  • Learn how to research possible large donors, and then strike relationships with them.
  • Find out how to draw up a major donor strategy, and integrate it with your organisation’s other major priorities.
  • Identify the people you need, and the skills they need to keep the strategy on track; and discover what investment and resources you’ll need to generate major gifts effectively.
  • You’ll learn techniques to make major donors feel a valued part of your organisation, not just a cash cow to be milked.
  • Draw up your own criteria for asking for and receiving major gifts, including avoiding controversies and lowering your risk.
  • Find out how you need to demonstrate major donors’ money is being used effectively and wisely.

What will it cover?

  • Assessing your organisation’s readiness for major gift fundraising
  • Human and non-human resources – getting the balance right
  • The four phases of major gift fundraising
  • Setting financial and non-financial targets
  • Valuing, recognition and stewardship

Training schedule

One day course 10.00 -16.3031 Oct 2017

Booking options

Band A

Band A

Voluntary and community organisations with a turnover of up to £500,000.
£200.00
Band B

Band B

Voluntary and community organisations with a turnover of over £500,000.
£295.00
Band C

Band C

Statutory and commercial organisations.
£430.00

Delegate information


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