Fundraising, Marketing & communications

Write a One-Line Wonder

Part of our DSC Bitesize Summer Learning.

Why come? 

Ever had one sentence make you stop scrolling? Sometimes you only have one line to find a new donor or beneficiary. This one-hour session gives you the tools to write incredible hooks, maximising your fundraising and marketing with one simple exercise.  

Delegate testimonial

‘Training with George felt like a breath of fresh air. Energising, refreshing, and a nice break from the day-to-day work tasks. I left feeling pumped and ready to take on the helpful prompts and tips. This was helped massively by George showing a genuine sense of care that everyone used the new skills they had learned. Not bad for a bite-sized training, eh?’

– Lola Campbell, Communications & Content Senior Manager, Bite Back 2030

Who should attend? 

Anybody that writes funding applications, email newsletters, blogs, or social media posts. 

Outcomes 

  • Learn to write sentences that demand attention. 
  • How to capture attention with bold headlines. 

What will it cover? 

  • Identifying where to use hooks. 
  • Crafting one-line wonders. 

Trainer: George Knight, DSC

Additional terms

DSC may cancel a course due to minimum numbers not reached and if this happens, the delegate will be offered a refund.

Check out all bitesize learning courses here.

 

Free spaces available

Image shows a purple building skyline of London including Big Ben and the London Eye, with the text "Free for small London-based charities" in white on an orange background.This course is available free, as part of our funding programme from City Bridge Foundation, for small-income London-based charities. Find out more here.

Training schedule

10.00 - 11.0019 Aug 2026

Booking options

Band A

Band A

Voluntary and community organisations with a turnover of up to £500,000.
£35.00
Band B

Band B

Voluntary and community organisations with a turnover of over £500,000.
£35.00
Band C

Band C

Statutory and commercial organisations.
£35.00

Delegate information


By placing this order you agree to DSC's updated (Feb 2026) Terms and Conditions:
Terms and Conditions