Fundraising, Marketing & communications, Writing
Writing Stories with a Hook - Online course
Learn how to break down the process of putting your beneficiaries at the story's heart. Hook funders in and tell them the stories behind the need and why your charity is the one to tackle your cause.
Two-hour online session
Book included in the course price: Storytelling Can Change the World by Ken Burnett
In this training session, you will learn how to break down the process of putting your beneficiaries at the story’s heart. Hook funders in and tell them the stories behind the need and why your charity is the one to tackle your cause.
We will explore how to lay out bids and build stories with hook points to draw people in. Put the need and your beneficiaries at the heart of every ask. Support your colleagues to feed into fundraising by sharing the stories they have seen.
Who should sign up?
For fundraisers who want to put their beneficiaries at the heart of the story. Beneficiaries should be the subjects and the experts of our projects, and their voices can be utilised to show the need you serve and your charity’s suitability.
What will I get out of it?
- Learn about the different types of stories
- Explore how to put beneficiaries at the heart of the message
- Tips for sharing stories internally
- Explore different ways for writing hook points
What will it cover?
- Creating a story log
- Engaging beneficiaries in the process
- Writing hook points
Delegate testimonial
“We have embedded the stories in every meeting and now have a bank of them to call on. I wrote the story of YBRP recently in a funding application to Reaching Communities and was successful in winning £365K bid.”
– Siobhan from Yellow Brick Road Projects
Trainer: George Knight, Training Consultant, DSC
Book your space and access an exclusive 15% off on DSC publications
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