Cultural Giving

This expert guide identifies the key strategies you will need to approach individuals and organisations that prioritise giving to the arts.

In tough economic times, raising money for arts and cultural projects is getting harder and harder.

With worked through checklists and clear examples, you’ll learn the most effective fundraising strategies. And also how not to do it.

If you work in the arts, you need this book more than ever.

Who should buy this book?

This guide is for trustees and chief executives, as well as the fundraising staff of cultural and arts organisations.

However, many of the stories and themes will be useful for any fundraising charity.

What does it cover?

Solid information, examples and case studies make this an invaluable guide to encouraging giving in the arts.

The book looks at:

  • Developing a board to support cultural giving
  • Using events to attract arts funders
  • The best ways to find the funders you need
  • Avoiding legal pitfalls like data protection

‘It really is the best single volume guide to fundraising in the arts that I have ever come across. … there is so much useful material in it!’ 

Simon Woods, Chief Executive, Royal National Scottish Orchestra


‘Clear, concise, full of relevant, up-to-date information.’ 

Nigel Hinds, The Place


‘Looks set to become an invaluable complement to the work already available on individual giving to the arts in the UK.’

Colin Tweedy, Chief Executive, Arts & Business

Look inside

Have a look inside Cultural Giving.

About the author

Theresa Lloyd

Theresa Lloyd is recognised as one of the UK’s leading experts on philanthropy. For nearly 30 years, she has helped individuals and charitable organisations to develop rewarding philanthropic relationships and achieve mutual goals.

Theresa believes that both philanthropists and organisations benefit when they work together as strategic partners, sharing their passion to make a difference to beneficiaries’ lives. She helps both participants to build relationships based on mutual respect, transparency and accountability.

Theresa is author of Cultural Giving and co-author of Richer Lives: Why rich people give.

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