Your words count and could be the difference between huge media coverage and your story withering away.
This fun and practical guide will help you write more powerfully about your organisation, making sure your words are targeting the right readers in the right way.
With everything from basic grammar and proofing your copy, to writing killer stories and winning asks, Moi Ali will give you the tools you need to transform your communications.
Who should buy this book?
The DIY Guide to Powerful Publicity will prove a worthwhile addition to anyone who works in charity writing, marketing, fundraising or PR.
It’ll also be useful to chief executives and trustees of smaller organisations who have to wear these hats.
What does it cover?
Written in an informal, jargon-free style, and packed with real-life examples and tips, find out how to:
- Learn the key mistakes most charity copywriters make.
- Benefit from writing tricks that will make your copy sparkle.
- Overcome writer’s block and boost your creativity.
- Learn how to put it all to work in direct mail, advertising, online and in the media.
‘This book will dramatically improve your writing skills and also boost your confidence. It will guide, advise and encourage you in your writing to the best effect, and it will help you to develop and fine tune your writing ability quickly and efficiently.’
About the author
Moi has worked as a public relations and marketing consultant for over two decades and is a well-respected and widely-published author. She runs and is founder of Pink Anglia PR, which specialises in working with small businesses and charities.
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