It’s a great theory, but how does it work in practice?
In this defining new book two experienced fundraising directors tell all, sharing tips, pitfalls, ideas and inspiration on every page. Through 20 packed chapters Paul and Craig explain the theory too, shining bright light on what commitment to a relationship fundraising approach means for fundraising colleagues, other staff, volunteers, trustees, donors and your charity’s bottom line – your ability to deliver on its mission.
Who should buy this book?
‘Donors for Life is just in time – the definitive practitioner’s guide to relationship fundraising and how to do it.’
Ken Burnett, Relationship Fundraising author
About the Authors
Craig has been in fundraising since graduating in 2000. He started his career at St Teresa’s Hospice, Darlington. In 2005 he joined Sue Ryder where he was a Regional Fundraising Manager, before being promoted to Head of Stewardship in 2008. In 2010 Craig joined Greater London Fund for the Blind as Head of Fundraising before joining Royal London Society for the Blind in a similar role in 2012.
Craig enjoys all aspects of fundraising and in his spare time writes the Fundraising Detective blog.
Paul is Director of Fundraising & Engagement at the mental health research charity MQ. He began his career at Macmillan Cancer Support in 2001, progressing to Greater London Area Fundraising Manager. In 2007, Paul became the first Director of Fundraising at World Jewish Relief,
He is a regular journal contributor and speaker on the fundraising and marketing conference circuit. In his spare time, Paul enjoys an eclectic mix of hobbies, including military history, cats, exercise and Barnet Football Club.
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