Individual donors, Fundraising

It Ain’t What You Give It’s The Way That You Give It

This book will ensure your charity giving is more effective and really chimes with your values

It ain¹t what you give it¹s the way that you give it Book Cover

You’re a generous person right? You probably give to charity once a month, if not more?

But how do you know the charities you support are effective? Do you even know what they do?

This irreverent book will challenge you about the knee-jerk decisions you’ve made: whether tossing coins into a hat, sponsoring a marathon or setting up a direct debit.

You’ll cringe at how many other donors also give without really thinking about what happens to their money next, and whether it is working as hard as they’d like it to.

Don’t stop giving. Just do it in the right way!

Who should buy this book?

Whether you give clothes to a charity shop, volunteer your time, make regular donations, are writing a Will or have a million to give away, this book will show you how to make your time and money work hardest.

It’ll also give fundraisers a clue about how their donors think, or ought to think.

What does it cover?

This book is almost unique in showing how to give well, covering:

  • Choosing the most efficient way to give.
  • Humorous examples and case studies.
  • How to find out what you need to know.
  • Snippets of wisdom from Einstein, Oprah Winfrey and Jedi knights.

‘The Freakonomics of the charity world – but with better cartoons.’

Martin Houghton-Brown, Chief Executive, Missing People


‘Great advice: inspiring, entertaining and much-needed.’

James Caan, Dragons’ Den panellist


‘A unique and clear guide with insight for any donor.’

Paul McGreevy, The Body Shop


‘Emphasises with clarity the importance of evidence.’

Simon Singh, science writer


Look inside

Have a look inside It Ain’t What You Give, It’s The Way That You Give It.

About the author

Caroline Fiennes

Caroline is Director of Giving Evidence, a company which specialises inadvice on giving, based on evidence and works with people and companies on giving well to charities. She is one of the few people whose work has also featured in OK! magazine and The Lancet.

Caroline has been an award-winning Chief Executive of climate change charity Global Cool, which promotes green living. She also set up and led the client team at New Philanthropy Capital having previously worked on charitable giving, sustainability and corporate strategy at global strategy consultancy, The Monitor Group.

Her publication It Ain’t What You Give, It’s The Way That You Give It has been described as The Freakonomics of the charity world’.

Buy the book

Price £12.95

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