Legacies, Fundraising

Legacy Fundraising

Getting supporters to leave donations in their Will is one of the most sensitive but also the most profitable ways to fundraise.

*This book is currently out of stock but you can still purchase the pdf.

This leading guide brings together the biggest thinkers and most experienced fundraisers from the charity sector worldwide to offer you sound practical advice to getting your bequests right.

You’ll learn techniques and strategies, as well as other important things to consider such as ethics, timing, using events and identifying those to target.

Who should buy this book?

This is a key textbook for anyone responsible for fundraising, whether your post covers legacy giving in particular, or you have a wider remit.

The guide will also be of use to senior charity staff, chief executives and trustees considering a legacies strategy.

What does it cover?

Authoritative. Comprehensive. Practical. This leading guide continues to stand the test of time.

  • Make your charity’s messages on legacies consistent.
  • How to ensure legacies cover core costs, and are not restricted to certain work.
  • The easiest way to get legacies? Ask for them. But do it in the right way.
  • Everyone who supports your organisation is a potential legacy giver. How to make it happen!

‘This is a giant of a book. If you want a definitive guide on legacy marketing and administration, this is it.’ Stephen Pidgeon, Tangible


‘A fantastic one-stop-shop. I wish I’d known about this book when I joined the legacy fundraising world five years ago!’ Chris Millward, Legacy Promotions Manager, Macmillan Cancer Support

Look Inside

Have a look inside ‘Legacy Fundraising’

About the Editor

Sebastian Wilberforce

Sebastian is currently Director of The Great Group Consultancy in New Zealand providing a range of services to not for profits including advice on legacy fundraising and copywriting. Previously he was Senior Development Consultant at the University of Canterbury Foundation in Christchurch. He has also gained useful insights as co-owner of a multi-channel consumer facing company and has also worked as fundraising consultant for a range of organisations also in New Zealand. Before that he worked in the UK for RNIB as a legacies specialist. He is a trained but non-practising solicitor with experience of charity and trust law, will making and estate administration.

*This book is currently out of stock but you can still purchase the pdf.

Buy the book

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