You are a fundraiser but what do you know about yourself and your fellow fundraisers and how will that understanding help your fundraising practice?
Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the askers, despite almost every donation being solicited or prompted in some way.
This is the first account based on both theory and evidence which seeks to map the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.
About the author
Dr Beth Breeze worked as a fundraiser and charity manager for a decade before completing a doctoral thesis on contemporary UK philanthropy. She now directs the Centre for Philanthropy at the University of Kent where she runs a range of research projects and teaches courses on philanthropy, fundraising and volunteering.
Beth researched and wrote the annual Coutts Million Pound Donors Report from 2008-2012. Her other publications include How Donors Choose Charities and, with Theresa Lloyd, Richer Lives: Why Rich People Give.
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