Relationship Fundraising

The classic fundraising text revised, updated and enlarged for a new generation.

This reworking of a timeless classic sets out what’s gone wrong in donor-based fundraising and what still needs to be done about it. Expanded to 15 chapters, all of which with new content, the third edition of Relationship Fundraising not only brings the text up to date, but also sets out a road map for the changes fundraisers need to make now, so that campaign fundraising can achieve its full potential for good in the 2020s and beyond.

Ken Burnett’s words provoke change – he challenges, stimulates, informs and inspires – encouraging organizations and their supporters to make the differences they want to see in the world. In addition to promoting continuous advances in the donor-based approach to fundraising, this book’s ambition is for fundamental and lasting change that will also enrich the lives of fundraisers, donors and beneficiaries around the world.

Who should buy this book?

This book is aimed at those responsible for and involved in devising policies and procedures in their organisation including those with leadership responsibility, but also HR officers and managers and those with an interest in areas such as risk management, compliance and equality.

‘THE most influencial, well written and beautifully warm text in fundraising’

Professor Adrian Sargeant, The Institute for Sustainable Philanthtopy


‘Equal parts how-to guide, essential prmer for a new fundraisers, heartfelt pep talk and refresher course for old veterans, may the knowledge and insight that awaits in Relationship Fundraising help you, and your supporters, to change the world.’

Lisa Sargent, Sargent Communications

Look inside

Have a look inside Relationship Fundraising.

About the author

Ken Burnett

Ken Burnett is an internationally recognised author, consultant and inspirational speaker on fundraising, marketing and communications for nonprofit organisations worldwide. Ken was UK director of ActionAid and later director of fundraising and communications when in 1983, he founded the influential Burnett Associates agency, the first company of its type in Europe.

Ken has served on several non-profit boards and was chair of trustees of ActionAid International from 2012 to 2018 and former vice-chair of the UK’s Chartered Institute of Fundraising. He has been a trustee of BookAid International, the International Fund Raising Group (now The Resource Alliance) and an independent trustee of the UK Disasters Emergency Committee. He is co-founder and a trustee of SOFII, the Showcase of Fundraising Innovation and Inspiration and a trustee of the World Land Trust. In 2016 Ken Burnett co-founded the Commission on the Donor Experience with Giles Pegram CBE. Ken is a fellow of the Institute of Fundraising and an honorary fellow of the Institute of Direct Marketing.

Well known for the worldwide best seller Relationship Fundraising, Ken has authored several other publications, including Friends for Life and The Zen of Fundraising. His more recent books are Storytelling can change the world (2014) and The essence of Campaigning Fundraising in 52 exhibits and 199 web links (2021).

When not travelling or giving seminars, Ken spends his time between London and rural Suffolk, where he’s discovered a new love for writing, directing and acting in amateur village plays.

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